The Power of Purpose

Recently I was asked to assist a small, but highly successful Vermont company. Their problem is one every business owner would love to have - How to accomidate explosive growth. 

In the process of developing a plan for managing growth, we revisited their original founding strategies. What impressed me was that they really only had a small list of basic guidlines that governed pretty much all their business decisions.

Five simple statements conveyed what they considered to be their Puropose for starting and growing a business. From our experience, like many really powerful guiding statements, these accomplished two essential things for this company.     

1. Kept it laser focussed on what was absolutely essential.
2. Allowed the maximum degree of creativity for how to meet these goals.

What arose from this beginning is a passionate, purpose and value driven company, that also just happens to be extremely successful, and at the same time very satisfying for it's owners to run.

What I also realized in sitting with these statements, is that they are universal enough that they could be used by just about any Vermont business, which is why I share them below.

1. Produce only high quality Vermont Made products that are healthy and environmentally sound.
2. Develop innovative, efficient and sustainable production technology and methods.
3. Create Branding, Marketing, and Sales and Operating strategies that are aligned with the very best of Vermont’s progressive business practices.
4. Create efficiencies and shared opportunities by developing mutually advantageous strategic relationships with like-minded businesses and professionals.
5. Be grateful for what we accomplish and generous in sharing what we receive.